Project 5: Predicting Vote & Ideology with Demographics and Browsing Data (Thesis)
- Extracted features from the Media Exposure and Opinion Formation (MEOF) survey.
- Processed large quantities (millions of rows) of user trace data from YouGov
- Utilized Python and R for proper data cleaning
- Segmented and documented code for modularized implementation
- Optimized Machine Learning models, neural networks, and utilized natural language processing for topic modeling
The model performance for ideology is significantly better.